Gucci is rich women preferred brand in China

2016-09-03

According to RBC Capital Markets RBC Capital, according to a survey Italian brand Gucci Gucci become wealthy women consumers preferred luxury brands in China.

Accept RBC's survey of 414 respondents expressed in 70% of the consumer will buy a pair of Gucci Gucci shoes the desire of the product, highest, the next as Prada, Louis Vuitton, Miu Miu and Salvatore Ferragamo.

In surveys of handbags, Gucci Gucci become the preferred brand in the 50% of respondents wish list, rounded out the top five for Chanel, Prada, Louis Vuitton and Hermes.

Top garment, Chanel, Gucci, Prada, Louis Vuitton and Giorgio Armani respectively from two to five.

According to RBC, 90% of women aged 25 to 44, 70% have two to five luxury handbags. The agency said, 30% of Chinese consumers to offer handbags luxury consumption.


Early last month, Gucci Gucci in Beijing Shin Kong Place (Shin heaven and earth, SKP) flagship reshipment opened the store for the Italian brand in mainland China first presents the creative director Alessandro Michele Alexander zhuo mountains, open a new design concept of stores.

Marco, chief executive of Gucci Gucci Bizzarri, said in the past few months, Gucci Gucci to win the favor of the Chinese customers, especially the millennial generation young consumers.

No fashion, according to Chinese data, in the past in the third quarter, benefiting from the three categories of leather goods, shoes, men's and women's clothing double-digit comparable increase, Gucci Gucci revenue grew 17.8% to 1.0883 billion euros, graced the luxury goods industry not only, also let the public brand is nearly as well.


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